Goetz Realty&Development

Goetz Realty Team at the office in Gunter, TX

Meet Our Team Specializing in Homes with Acreage in North Texas

Goetz Realty as a company is relatively new to North Texas but the professionals that make up Goetz Realty are veterans of the real estate industry. Our Broker Frank D. Cannon (Frankie) has had an active Texas Real Estate License since 1985.

Senior Transaction Coordinator Sandy Russell has coordinated thousands of real estate transactions in her professional career. Russell served as Market Administrator for over 125 Agents during her tenure with Keller Williams North Country.

Goetz Realty is local, family owned and committed to excellence in everything we do. Our clients aren’t just another commission check, they’re our neighbors and our friends. Specialties include residential homes, land and ranch properties focusing on the areas north of HWY 380.

Goetz also develops raw land into functional acreage estate sized lots for families looking for that special place to call home.  Ask us about our latest new home community in Gunter or Celina.

When it comes to Real Estate in North Texas, Goetz Realty is a firm you can rely on to get the job done ethically and professionally.

Our Team

Jon Goetz

Jon has been in the Real Estate Industry for the past 14 years in one facet or another. He began his career in 2002 as a mortgage broker with AJ Capital. After the financial collapse he switched gears and earned his Texas Real Estate license in 2007 selling commercial real estate for Marcus & Millichap. Slow market conditions coupled with tighter financial markets led Jon to a Field Engineer position with the Beck Group in 2010 in which he was an integral part of overseeing the construction of The Hope Center in Plano ($110M) and the new Gymnasium at the Episcopal School of Dallas ($75M).

Jon began buying various sized tracts of land in North Texas in 2012 which has undoubtedly led him into Land Development. Although small in size, his developments are well thought out, planned, engineered and will provide functional home sites for generations to come. With interest in over 1500 acres of prime North Texas real estate, Goetz Realty & Development is poised for the tremendous growth our area is experiencing not only today but for many years to come.

Originally from Plano, TX, Jon now resides in Gunter with his wife Natalie and 3 young children. Jon is a veteran of the Marine Corps and is active in the community.

Jon is partners in Goetz-Ridge Custom Homes, building quality high end Barndo-miniums throughout North Texas.



Jon Goetz, founder and realtor, Goetz Realty & Development

Frank Cannon, broker, Goetz Realty & Development

Frank Cannon – Broker

Frank was born in the Ellis County town of Italy and finished High School helping the Gladiators with their first district football championship in 23 years. Frank furthered his education at Navarro Jr. College in Corsicana. His education was placed on hold for a couple of years while Frank joined the U.S. Marine Corps. Frank enjoyed his 2 years of service except for time spent as a machine gunner in Vietnam. Frank attained the rank of Sergeant E-5 during his 2 years of service.

After his stint in the Marines, Frank furthered his education at North Texas State University (now UNT) and earned a degree in education and political science.

Frank had many successful years in corporate America with companies such as NCR, Sperry Univac and Sun Microsystems. Due to travel requirements of his jobs, Frank traded corporate America for an insurance and financial services practice and again had successful track record.

Frank was licensed for real estate in the mid-eighties and enjoyed learning and working with Dan Christie and Collin County Land Co. Frank earned his real estate brokers license several years ago and is now the designated broker for Goetz Realty & Development. With Frank’s experience in customer satisfaction and proven track record, Frank is perfectly positioned to help lead Goetz Realty & Development for years to come.



Sandy Russell – Senior Transaction Coordinator

Sandy was born in Sherman, Tx and moved to Gainesville shortly thereafter. She graduated from Gainesville High school and attended Cooke County College for two years. Then transferred to Texas Woman’s University and graduated with a BS in Criminal Justice with a minor in Psychology.

Sandy began her career in criminal justice with the Cooke County Juvenile Probation department and then became the Director of the Cooke County Juvenile and Adult Department where she retired from after 30 years. During this time Sandy also started a career of conducting Home studies for various courts. The studies were for adoptions and child custody cases which she still conducts occasionally.

Sandy started her real estate career in 2004 with Keller Williams in Frisco and then the Celina office. Her extensive counseling background helps her to work well with clients and fellow agents. She joined Goetz Realty and Development in June of 2016 because she was enticed by the energy and uninhibited thinking of Jon Goetz.



Jason White – Realtor

Real Estate agent/Broker in training and part owner of Goetz Realty and Development in Gunter, TX. Love the team I work with and always looking to grow the company. Since joining Goetz Realty, I’ve closed 76 transactions with over $16M in volume. 2020 was a personal best with 31 transactions alone, amassing $6M in total volume. I specialize in farm and ranch properties, single-family residential resale and purchase, land development, new construction, commercial, and investor portfolios. I am a current City Council member for the City of Gunter, 4 years running. I meet with developers, landowners, attorneys, bond issue negotiators, wastewater and water well companies, and work hand in hand with our top-rated Gunter ISD and its board of directors. My inside knowledge of the City of Gunter’s future land use plan, comprehensive plan, thoroughfares, and ETJ boundaries makes me the go-to agent in Gunter for any type of future investment.


Jason White, realtor in Gunter, TX with Goetz Realty

Erica May, realtor, Goetz Realty & Development

Erica May – Realtor

Erica was born in San Angelo, Texas. As the daughter of an Air Force Tech Sergeant, she spent her childhood growing up in Japan, then Arkansas, and eventually back to Texas. Always moving and meeting new people helped instill a love of adventure and great people skills. She finished out her school years in Richardson, Texas graduating from J.J. Pearce High School. Erica started out her career in the medical field with a degree in Diagnostic Medical Ultrasound. The strengths she gained by working in the medical field for over 15 years help her tackle the day-to-day issues which can arise in real estate. Erica stays calm in stressful situations which takes the stress off her clients. Erica’s excellent communication and organization skills helps the real estate process run smoothly.

Erica is married to Shannon, a veteran of the Marine Corps, and they live in Gunter with their two boys, Tristan and Logan. Erica and Shannon bought land in Gunter using the Texas VA Land Board. They built their family home so their sons could grow up in the excellent Gunter ISD. Going through the home building process gave Erica first-hand experience with building on your own land. She loves to help her clients find the perfect home or land to build it on. Erica is also great at helping sellers market their home or ranch so they can get the most out of their investment.

Erica’s sons are active in the FFA and have built service projects for their community including a chicken coop for the school gardens. In her free-time, Erica loves to travel, go hiking, camping, do home remodeling projects, build furniture, and attend all of her kids’ sporting events.