Goetz Realty&Development

Goetz Realty Team at the office in Gunter, TX

Meet Our Team Specializing in Homes with Acreage in North Texas

Goetz Realty as a company is relatively new to North Texas but the professionals that make up Goetz Realty are veterans of the real estate industry. Our Broker Frank D. Cannon (Frankie) has had an active Texas Real Estate License since 1985.

Senior Transaction Coordinator Sandy Russell has coordinated thousands of real estate transactions in her professional career. Russell served as Market Administrator for over 125 Agents during her tenure with Keller Williams North Country.

Goetz Realty is local, family owned and committed to excellence in everything we do. Our clients aren’t just another commission check, they’re our neighbors and our friends. Specialties include residential homes, land and ranch properties focusing on the areas north of HWY 380.

Goetz also develops raw land into functional acreage estate sized lots for families looking for that special place to call home.  Ask us about our latest new home community in Gunter or Celina.

When it comes to Real Estate in North Texas, Goetz Realty is a firm you can rely on to get the job done ethically and professionally.

Our Team

Jon Goetz

Jon has been in the Real Estate Industry for the past 14 years in one facet or another. He began his career in 2002 as a mortgage broker with AJ Capital. After the financial collapse he switched gears and earned his Texas Real Estate license in 2007 selling commercial real estate for Marcus & Millichap. Slow market conditions coupled with tighter financial markets led Jon to a Field Engineer position with the Beck Group in 2010 in which he was an integral part of overseeing the construction of The Hope Center in Plano ($110M) and the new Gymnasium at the Episcopal School of Dallas ($75M).

Jon began buying various sized tracts of land in North Texas in 2012 which has undoubtedly led him into Land Development. Although small in size, his developments are well thought out, planned, engineered and will provide functional home sites for generations to come. With interest in over 1500 acres of prime North Texas real estate, Goetz Realty & Development is poised for the tremendous growth our area is experiencing not only today but for many years to come.

Originally from Plano, TX, Jon now resides in Gunter with his wife Natalie and 3 young children. Jon is a veteran of the Marine Corps and is active in the community.

Jon is partners in Goetz-Ridge Custom Homes, building quality high end Barndo-miniums throughout North Texas.



Jon Goetz, founder and realtor, Goetz Realty & Development

Frank Cannon, broker, Goetz Realty & Development

Frank Cannon – Broker

Frank was born in the Ellis County town of Italy and finished High School helping the Gladiators with their first district football championship in 23 years. Frank furthered his education at Navarro Jr. College in Corsicana. His education was placed on hold for a couple of years while Frank joined the U.S. Marine Corps. Frank enjoyed his 2 years of service except for time spent as a machine gunner in Vietnam. Frank attained the rank of Sergeant E-5 during his 2 years of service.

After his stint in the Marines, Frank furthered his education at North Texas State University (now UNT) and earned a degree in education and political science.

Frank had many successful years in corporate America with companies such as NCR, Sperry Univac and Sun Microsystems. Due to travel requirements of his jobs, Frank traded corporate America for an insurance and financial services practice and again had successful track record.

Frank was licensed for real estate in the mid-eighties and enjoyed learning and working with Dan Christie and Collin County Land Co. Frank earned his real estate brokers license several years ago and is now the designated broker for Goetz Realty & Development. With Frank’s experience in customer satisfaction and proven track record, Frank is perfectly positioned to help lead Goetz Realty & Development for years to come.



Sandy Russell – Senior Transaction Coordinator

Sandy was born in Sherman, Tx and moved to Gainesville shortly thereafter. She graduated from Gainesville High school and attended Cooke County College for two years. Then transferred to Texas Woman’s University and graduated with a BS in Criminal Justice with a minor in Psychology.

Sandy began her career in criminal justice with the Cooke County Juvenile Probation department and then became the Director of the Cooke County Juvenile and Adult Department where she retired from after 30 years. During this time Sandy also started a career of conducting Home studies for various courts. The studies were for adoptions and child custody cases which she still conducts occasionally.

Sandy started her real estate career in 2004 with Keller Williams in Frisco and then the Celina office. Her extensive counseling background helps her to work well with clients and fellow agents. She joined Goetz Realty and Development in June of 2016 because she was enticed by the energy and uninhibited thinking of Jon Goetz.



Jason White – Realtor

Jason epitomizes customer service, hard work, dedication, and communication in every aspect of your real estate transaction. Jason has been in the real estate industry since 2011, getting his feet wet in the Frisco/McKinney area then expanding to outlying cities such as Wylie, Gunter, and Royse City. He’s worked both sides of transactions in representing buyers and sellers and goes above and beyond for his clients.

Jason, who grew up in Prosper when it was a one school town, is a dedicated family man with a
wonderful wife and 3 amazing children. Missing the small town feel he grew up with, Jason and his family moved from McKinney to Gunter in 2015. He and his wife Andrea enjoy the tight knit community and top-notch school district Gunter has to offer. Jason joined Goetz Realty and Development in July of 2016 and is excited to be a part of a strong committed team looking to expand and grow the communities they serve.

Also an avid fitness guru, Jason trains people for fitness competitions and photo shoots in his spare time. He himself has competed in 5 Spartan races, ranging from 3 miles with 15 obstacles to 15 miles with 31 obstacles. Jason is a lifelong musician, drumming for bands in the DFW area, winning 2 local awards for best rock album in 2002 and 2004. He toured the southern regions of the U.S playing to crowds of 10 people to 10,000 people. Working with people and customers every day, including his 18 year stint in the medical field, has taught Jason how to be compassionate, patient, and understanding in everyday life. Work hard to set a good example, and others will follow. His motto is this: ‘Push. Believe. Succeed.’



Jason White, realtor in Gunter, TX with Goetz Realty

Rick Cohagan, realtor in Gunter, TX with Goetz Realty

Rick Cohagan – Realtor

I was born and raised in Italy, Texas. After high school graduation, I attended Navarro Junior College on an athletic scholarship. I did all of my additional undergraduate and master degree study at The University of North Texas. I was a business major, but always wanted to teach and coach. After graduation, I was afforded that opportunity to teach and coach in my hometown for one year and then to Keller ISD for seven years. After deciding to move into school administration, I moved to Gunter ISD where I was a Principal for three years and a Superintendent for twenty-seven years.

I’ve always been interested in real estate and have been involved in it while living in Gunter. I’ve built four houses of my own and was involved in a building partnership, which constructed fifteen homes in the Gunter area.My wife and I have also invested in acreage over the years and have enjoyed dealing with investment properties.

I aspire to utilize my background skills to help others with their dream of owning or selling property. Please contact me with any real estate sales or purchases I can assist you with.



Penny Underwood – Realtor

Penny Underwood was born and raised in Granbury, TX, a small town just 30 miles southwest of Fort Worth. After graduating from Granbury High School, she went on to University of North Texas and received a Bachelor of Science Degree in Kinesiology and Minor in Health Promotion. While at UNT, she was heavily involved with the spirit program and cheered the Mean Green on to many victories, including the New Orleans Bowl. Penny has been helping families buying or selling homes since 2013. She has a passion for helping others reach their goals. She is married to Troy, and they have 2 children in the Gunter ISD, where she volunteers at school functions. In her free time you will find her on the lake or traveling to their favorite vacation spots with her family.


Penny Underwood, realtor in Gunter, TX with Goetz Realty

Donna Standridge, realtor in Gunter, TX with Goetz Realty

Donna Standridge – Realtor

Donna joins the Goetz team with Professional and Personal knowledge of buying and selling Real Estate in Texas & Oklahoma. She has several years of experience in Customer Service. Donna makes her home in North Texas with husband and son. She welcomes the opportunity to put her knowledge and experience to work for you.

Member of TAR, NAR and GTAR
Active in Community Activites



Giving Back Through Real Estate
We are committed to not only serving the clients of communities, but to the students as well. That is why we are pledging to donate a % from every transaction to the scholarship fund in the communities we serve.
Handprint in paint

Goetz Realty believes it is our duty as Christians and human beings to give back on the blessings we have received. We are committed to the communities we serve and take pride in our charitable work:

  • Realty gives back a % of each transaction to the ISD scholarship fund of the communities we serve. This donation averages between $250-350 per transaction and does not affect the client in any way.
  • $8k donation to the new Gunter “Community Built” Playground. Jon and Rick served as build captains for the project, putting in 12 hours days until the build was completed.
  • Food sponsorship for Touch-A-Truck. We cooked and served over 350 hamburgers/hotdogs for guests.
  • Sponsor of Gunter Ambush Football Camp.
  • Sponsor of Gunter High School Bass Team.
  • Ongoing donations to GIFT Scholarship program.

Gunter community playground under construction        Gunter community playground just after being completed